Sorry I’ve been away — moving and traveling — aren’t those life’s constants, anyway?

InteractiveWall from Festo HQ via A List Apart on Vimeo. The wall reacts to the presence of users, just like responsive websites should.

Last night B and I re-watched Inception, and I was thinking this morning that it probably wasn’t as popular or deemed Oscar-worthy as it could have been, potentially because the film didn’t use universal archetypes to create its dream space. The few characters that were fleshed out had flaws and attributes, but they weren’t necessarily the kind that most people identify with. It’s the universal that draws people and allows them to engage with a film or product, but in order to access the universal, you have to truly know your users (audience).

Along this same note, earlier I was reading about responsive web design, and how web designers need to be aware that they don’t know much info about the user; and many times, they don’t have a clue what kind of device or screen resolution the user uses.

The idea is that you now have to design for every single variable and difference — for devices that don’t yet exist, that will react to users who may not exist yet either!

So perhaps the lesson is that the future of web design and user experience is HOW to create and architect a (white) space that allows the User to dream his own dream — to fill a universal space with his or her own particular subconscious. Easy, right?

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